Apple introduces iPhone 17e with higher base storage starting at $599

Apple has officially unveiled the iPhone 17e, its more affordable smartphone model, starting at $599 with 256GB of storage. The launch reflects Apple’s strategy to maintain market share amid rising memory chip prices and global supply constraints. By providing more storage at the same price point as previous models, Apple is effectively offering added value to consumers without increasing costs. The iPhone 17e features the latest A19 chip built on 3-nanometer technology, delivering improved performance for entry-level users. Additionally, it includes the new C1X modem for faster cellular speeds and better energy efficiency, as well as MagSafe support for the first time in the “e” series, allowing compatibility with Apple’s magnetic accessories and wireless charging up to 15 watts. Pre-orders will be available in over 70 countries starting March 4 at 6:15 a.m. PT, with sales beginning March 11. Alongside the iPhone 17e, Apple introduced a redesigned iPad Air powered by the M4 chip, with prices starting at $599 for the 11-inch model and $799 for the 13-inch version. The launch underscores Apple’s focus on offering competitive entry-level devices while addressing performance, storage, and connectivity upgrades for a broader audience.