Apple TV+ increases subscription prices globally, including the UK and US

Apple TV+ has raised its subscription prices globally, including a £1 increase for UK users, making the monthly cost £9.99. This is the first price hike in almost two years for the service. For annual subscribers, the price remains unchanged at £89. In the US, the price will rise from $9.99 to $12.99 per month. Although Apple has not disclosed the number of its paying subscribers, it is estimated that Apple TV+ had 25 million paid subscribers in 2022. The platform has gained popularity due to a growing library of original content, such as the hit shows ‘Severance’ and ‘The Studio.’ Despite the increase, Apple TV+ remains ad-free, in contrast to other streaming services like Netflix, which offer ad-supported options at lower price points. Industry experts suggest that this price hike is part of a broader trend in the streaming business, where price increases are becoming more common, similar to traditional pay TV. As competition in the streaming market intensifies, platforms like Apple TV+ are looking to expand their programming to attract more viewers and maintain revenue growth.