Apple reports growth in China iPhone sales after two years

Apple’s iPhone sales in China rose by 8% year-on-year in the second quarter of 2025, marking the first growth in the region since Q2 2023. The increase was driven by strategic promotions in May, with Chinese e-commerce platforms offering discounts on iPhone 16 models. Apple also raised trade-in values, which likely contributed to the uptick in sales. This growth is seen as a positive sign for Apple, which had faced challenges in China, particularly from Huawei, which has regained strength in the market. Huawei’s sales rose 12% during the same period, surpassing Apple’s market share. The timing of Apple’s price adjustments came just before the 618 shopping festival, a key retail event in China, enhancing its sales performance. Apple’s stock had been under pressure in 2025 due to various challenges, including competition from Huawei and geopolitical tensions. As Huawei aggressively enters the market with advanced devices, Apple faces continued competition in the region, but its recent performance suggests a potential rebound in the market.