Bluesky Introduces Verification System for Notable Accounts and Organizations

On May 22, 2025, Bluesky, the decentralized social media platform, announced the launch of its verification program targeting ‘notable and authentic’ users. In a statement from the Bluesky Safety account, the company revealed that individual users can now apply for verification through an online form, while organizations have the opportunity to become Trusted Verifiers capable of verifying others. This move follows a trial with select partners including The New York Times, Wired, and The Athletic.

Bluesky’s verification model diverges from traditional platforms like Twitter/X by emphasizing decentralization. It allows users to self-verify using domain-based handles (e.g., @npr.org), a method already adopted by over 270,000 accounts. Trusted Verifiers add another layer of decentralization, distinguishing Bluesky from platforms that centralized control over verification.

The platform has not fully clarified how it determines who is ‘notable,’ though indicators such as media coverage, professional recognition, and public interest are considered. Applications must link to official websites and demonstrate that they represent real individuals or entities.

While some users welcome this development, others are wary, recalling the status-driven nature of Twitter’s verification. Alternatives like Deer.Social offer more democratic models where users designate their own trusted verifiers. The move may shape Bluesky’s future culture and influence user trust in the platform’s decentralization goals.