Ferrari Luce EV Features a Minimalist, Crafted Interior by Jony Ive

Ferrari’s upcoming electric vehicle, the Luce, marks a major departure from typical EV interior design. Collaborating with designers Marc Newson and Jony Ive from LoveFrom, Ferrari focused on craftsmanship and tactile interaction rather than relying heavily on digital screens. The interior emphasizes high-quality materials, metal finishes, and real switches, creating a sense of presence and sophistication. Displays are integrated subtly, avoiding visual clutter, while controls are designed as objects that invite interaction. Notably, the shifter is a single piece of glass, developed with Corning’s Fusion 5 and precision laser drilling to allow hidden illumination, reflecting the meticulous attention to detail. This approach prioritizes simplicity, elegance, and a stronger connection between driver and machine. The exterior design aligns with Ferrari’s latest design language for a four-door EV, though technical specifications are still limited. Overall, the Luce represents a shift in automotive design philosophy, suggesting a move away from gadget-heavy interiors toward thoughtfully considered, premium experiences.