Generative AI Expected to Play a Significant Role in Prime Day Sales Growth

A new report suggests that AI will become a major player in online shopping during Amazon’s Prime Day event, which spans from July 8 to July 11, 2025. According to Adobe, Prime Day sales are expected to reach $23.8 billion in the U.S., with online mobile shopping making up over half of the sales. Generative AI is forecast to be a key contributor to this growth, with traffic from AI sources set to increase by 3,200% compared to last year. Although this is still a small part of the overall sales traffic, it highlights the growing use of AI-driven tools like chatbots and browsers for shopping assistance. This trend was particularly noticeable during the 2024 holiday season when AI-driven tools saw a 1,300% increase in usage. Consumers are using generative AI for product research, finding deals, getting recommendations, and even creating shopping lists. Adobe’s forecast reveals that shoppers this Prime Day will primarily focus on discounts, with apparel seeing the biggest deals and back-to-school products also expected to drive sales. As AI continues to integrate into shopping experiences, its impact is expected to grow, offering new ways for consumers to make smarter purchasing decisions.