Google Introduces AI-Powered Search Feature in the UK

Google has launched a new AI search tool in the UK that generates answers in a conversational style, unlike traditional search results that display a list of website links. This feature, called ‘AI Mode,’ is powered by Google’s Gemini AI platform and will not replace the existing search system. Instead, it aims to enhance the search experience by providing more natural, conversational responses to queries. The new AI tool is optional and will appear alongside the traditional search results, allowing users to choose between the two modes. Although this AI tool is expected to reduce the number of website links, it could potentially disrupt businesses and publishers who rely on traffic from Google’s search engine. Companies are concerned that fewer users will click on their links as more information is provided in the AI-generated summary, which may affect their advertising revenue. While Google maintains that the use of AI will enable users to access more detailed and accurate information, the change raises questions about the future of advertising and search engine traffic for businesses, especially news organizations. The AI Mode is expected to roll out more widely in the coming days, following its introduction in the US and India.