Now That Intel Is Cooked, Apple Doesn’t Need to Release New MacBooks Every Year

Apple Delays MacBook Releases as Intel Struggles with Competition
Photo: Gizmodo

Apple Delays MacBook Releases as Intel Struggles with Competition

Intel’s recent struggles are changing Apple’s approach to its MacBook release schedule. According to Bloomberg’s Mark Gurman, Apple will not release a new MacBook Pro in 2025, instead pushing the launch to 2026. This delay signals a shift in how Apple plans its releases, potentially due to Intel’s decline. For the past few years, Apple has introduced new MacBooks annually, with updates to both the Air and Pro models. However, it seems that Apple is now taking a breather, focusing more on its iPhones and iPads while rethinking its approach to MacBooks. The highly anticipated OLED display, which promises superior color and contrast, will reportedly not be seen until 2027. Intel’s performance woes have compounded, with the company’s new CEO acknowledging that Intel is no longer one of the top 10 semiconductor companies. This has led to Apple’s decision to relax its release cycle, avoiding unnecessary upgrades. Apple’s last few MacBook models have seen minimal design changes, and there seems to be little incentive for users to upgrade unless they are still using older Intel-based Macs. With a focus now on more consistent revenue growth, Apple may be aiming for a more deliberate and thoughtful product release schedule.

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