Meta criticized for using schoolgirls’ photos in targeted ads to men

Parents are expressing outrage after Meta used back-to-school pictures of schoolgirls, some as young as 13, in targeted ads for its social media platform, Threads. These images were posted on Instagram by parents, some of whom were unaware that Meta could repurpose them for promotional purposes. The pictures featured girls in school uniforms and were served to a 37-year-old man in London, raising concerns about privacy and the sexualization of minors. Some parents reported that their private Instagram accounts were also affected, with photos automatically cross-posted to Threads. Meta defended its actions, stating that the images complied with its policies and that the posts were publicly shared by adults. However, critics argue that the images, particularly those of girls in school uniforms, were used in a provocative manner, drawing attention to a potential exploitation of children. Campaigners are calling for stronger regulations to prevent such practices, especially when it comes to marketing to adults. Meta’s response, emphasizing that users can control what gets recommended, hasn’t quelled the controversy. Parents and child protection advocates are questioning the company’s commitment to online safety.