Samsung Explores AI-Based Customization for Galaxy Phones

Samsung is exploring a feature called ‘vibe coding’ for future Galaxy phones, which would allow users to modify apps or the user interface using natural language commands. The idea is to let AI generate code based on user descriptions, enabling personalized smartphone experiences beyond standard app settings. Won-Joon Choi, Samsung’s head of mobile experience, explained that this approach could let users adjust apps or UX elements according to their specific needs. This feature aligns with Samsung’s recent shift from calling its devices ‘smartphones’ to ‘AI phones,’ emphasizing AI-driven software improvements such as Now Nudge and Audio Eraser. The Galaxy S26 series recently introduced enhanced NPU processing for faster on-device AI tasks and hinted at integration with alternative AI assistants like Perplexity, alongside existing models like Gemini. While some users are excited about the potential for personalized features and the ability to reduce unwanted bloatware, others express skepticism about creating new bugs or relying on users to code their own experiences. Overall, vibe coding represents Samsung’s attempt to provide highly customizable AI tools, pushing the smartphone experience toward more user-driven innovation.