Spotify to Distribute Video Podcasts on Netflix Starting 2026

Spotify announced a partnership with Netflix to bring a curated selection of its video podcasts to the streaming platform starting in early 2026 in the U.S., with global expansion planned later. The partnership will initially feature sports, culture, lifestyle, and true crime podcasts from Spotify Studios and The Ringer, with additional content from other studios and genres expected over time. This move aligns with Spotify’s recent focus on video podcasts, which have seen rapid growth, with over 430,000 video podcasts on the platform and 20 times faster consumption than audio-only content since 2024. Spotify has also introduced monetization tools and social features for creators, aiming to compete with YouTube in the video space. The company hopes the collaboration with Netflix will expand audience reach, enhance content discovery, and provide new distribution opportunities for creators. Financial details of the deal, including ad revenue sharing, have not been disclosed. This shift reflects Spotify’s broader strategy to leverage video content to drive advertising revenue amid challenges in its podcast profitability. The initial lineup includes shows such as The Bill Simmons Podcast, The Zach Lowe Show, and The Ringer NFL Show.