Apple acquires Israeli startup developing pre-speech technology

Apple has acquired Q.ai, an Israeli startup developing ‘pre-speech’ technology that uses facial micro-movements to anticipate words before they are spoken. The deal, reportedly worth nearly $2 billion, is one of Apple’s largest acquisitions, despite the company having minimal products, no revenue, and a website with only 15 words. Q.ai was founded by Aviad Maizels, Avi Barliya, and Yonatan Wexler, all former members of Israeli military intelligence units, including Unit 81 and Unit 8200. Some staff reportedly participated in military operations in Gaza. The technology is based on infrared sensors capable of detecting subtle facial and throat movements to synthesize silent speech, potentially enabling non-verbal device control. Critics have raised privacy concerns and noted potential military applications. Apple has a history of acquiring Israeli tech, including PrimeSense in 2013, which contributed to Face ID. While Q.ai’s technology may eventually be commercialized for consumer devices, the acquisition also highlights Apple’s strong ties to Israeli tech and the broader security state. Experts warn the technology could raise ethical and civil liberties concerns if misused for surveillance or predictive policing. The acquisition is part of a growing trend of U.S. tech companies investing in advanced Israeli technologies, often at high valuations.