AI Coaching Industry Emerges Around Google’s Veo 3, Promising Easy Money with Low-Quality Content

Google’s Veo 3, a new video generation tool, is fueling the rise of AI-generated content, with a growing number of so-called ‘AI coaches’ offering to teach people how to create and monetize this content. Despite the tool’s novelty, these coaches charge hefty fees to teach users how to use Veo 3 to generate viral, branded content. Critics argue that these services are nothing more than scams, preying on people eager to capitalize on AI without understanding its limitations. With services like ‘Blueprint’ automating the process of creating viral videos, some businesses have already started offering these products to attract views, although the results have been underwhelming. Many users have reported issues with the services, such as technical errors and poor customer support. As AI tools like Veo 3 proliferate, concerns about the ethics of mass-producing AI content—especially content that often lacks value and authenticity—are becoming more pressing. While generative AI does have potential, it’s important to critically assess whether such services are truly worth investing in and whether we should be encouraging the spread of low-quality content online.