Microsoft MVP Catalogs Product Name Changes Over Time

Loryan Strant, a Microsoft MVP, developed the ‘Microsoft Rebrand Registry,’ a comprehensive site tracking 72 products and their 158 name changes over the years. His analysis reveals that Microsoft product names typically last an average of two years and eleven months before being replaced. The site predicts future rebranding likelihoods for services like Azure App Service, Azure SQL Database, Azure DevOps, and Dynamics 365 Field Service by analyzing historical naming patterns and family-specific renaming frequencies. Strant’s project stems from discussions with other MVPs about Microsoft’s frequent product name changes. Beyond the Rebrand Registry, Strant also created ‘Let Me Correct That For You,’ which lists accurate Microsoft product names, addressing inconsistencies like Camel Case for PowerPoint versus conventional capitalization for Copilot. His work highlights Redmond’s tendency to rebrand, offering insights into corporate strategy and user confusion. The article underscores the significance of tracking such changes, which impact both developers and end-users navigating Microsoft’s evolving ecosystem.