Samsung announces a new virtual Unpacked event in early September ahead of IFA

Samsung has scheduled a virtual Unpacked event for September 4, 2025, just ahead of Apple’s annual iPhone event and the IFA technology expo in Berlin. Although the official invitation doesn’t reveal much, it hints at new product announcements, possibly including the long-anticipated trifold device. The event will begin at 5:30 AM ET (11:30 AM CET), making it an early start for those in North America, but it will be accessible on Samsung’s website and YouTube. With IFA starting the day after, it seems likely that Samsung will showcase products aligned with the upcoming technology trends. The potential for a trifold phone launch at this event is creating buzz, as tech enthusiasts hold out hope for the next step in foldable devices. However, the event’s timing could mean that many viewers might miss it live due to the late hour in certain time zones.