Tesla faces backlash for promoting Tron: Ares movie through in-car update

Tesla has recently rolled out a software update that displays an in-car advertisement for Disney’s new movie, *Tron: Ares*, leading to backlash from many Tesla owners. The update allows drivers to transform their vehicle’s visualization into a Tron bike, but many view this as an intrusive advertising effort rather than a meaningful software improvement. The move is controversial, especially given Tesla CEO Elon Musk’s previous public distaste for Disney, including the removal of Disney+ from the Tesla Theater. Tesla owners have voiced their displeasure, arguing that resources should have been directed towards addressing long-awaited software upgrades, particularly improvements to Tesla’s full self-driving capabilities. Critics also express concern about the potential for more frequent in-car advertisements, predicting that Tesla may introduce an “ad-free” experience as part of a premium service. The update reflects the growing trend of automakers exploring in-car advertising, which many consumers view as an encroachment on personal space. Despite these concerns, the update seems to be part of a cross-promotional effort with Disney, though it’s unclear if Tesla is being financially compensated for the promotion.